The Irony of the Texas Media Empowerment Project
Feb 19, 2008 in Texas
I really like the idea of the Texas Media Empowerment Project. It purports to be “fighting for a fair media system”, “advocating for social justice”, “collaborating with communities”, and so on.
Here’s the thing: Although the Texas Media Empowerment Project has a well-designed web site with lots of pretty graphic elements, and there are photographs of a “benefit” social gathering with really groovy music in 2005 and of a “media producer training” in 2006, there isn’t anything on the web site to actually do to empower any media, in Texas or anywhere else.
The “Services” and “Action” sections, where there would presumably be some kind of activist resources to enable people to build empowered media, are empty. “Coming soon…”, they read. Coming soon since 2005?
Here’s the lesson I learned as a member of the Constructive Interference Collective in Memphis, Tennessee back in the 1990s: Talking about media empowerment doesn’t empower anybody. Having really groovy music is nice, but it doesn’t empower anyone either. Creating media, and using it for a social purpose, is empowering.
Seeing people complain that the media system in the USA is unfair, when those same people are not using the media opportunities that are always available to them, makes me skeptical of what those people have to say. It’s not that I don’t believe that there are injustices being done by the FCC, or that there are problems with the dominance of corporate media. Rather, I’m suspicious of people who passively complain about media problems without actually doing anything about it. Their complaints have little more substance than the whining of people who wish that there was something to watch on TV.
Media empowerment is actually accomplished in 5 very simple steps.
1. Turn off the media that seems corrupted and unjust to you. No, don’t look at it and complain about it. Just turn it off.
2. Make your own media.
3. Make your own media.
4. Make your own media.
5. Make your own media.
If the Texas Media Empowerment Project really wants to empower media for others, then it needs to start with itself. Use the web site, guys. Turn it on. Give it the power.


