Trump Brand Turns Toxic

Weak Donald Trump

This weekend, Kmart and Sears announced that they will no longer sell Trump brand items in their online stores. The retail brands are struggling to survive, and were hard struck by the boycotts against their stores in response to their economic involvement with Donald Trump.

A few days earlier, Nordstrom department stores had announced that they would no longer carry Ivanka Trump’s products. Since the election of her father, sales of Ivanka’s products had declined dramatically.

Even if the name “Trump” isn’t in a business name, a brand’s association with Donald Trump is proving to be a drag on profits. When Donald Trump’s travel ban targeting Muslims went into effect, Taxi drivers at JFK went on strike in solidarity with the tens of thousands of victims of the executive order. Uber stepped in to try to both break the strike and profit from it, sending huge numbers of Uber drivers to take passengers from JFK at outrageously elevated prices (giving Uber drivers no more for their work). As a result, Uber took a gigantic hit as massive numbers of Americans joined the #DeleteUber movement, and have refused to reinstall the transportation app.

The Sleeping Giants movement now lists 936 companies that have withdrawn their advertising revenue from Breitbart, the pro-Trump American Nazi propaganda web site that placed Steve Bannon in the White House. Among those businesses that are boycotting Breitbart are Zillow, Williams Sonoma, Visa, Samsonite, REI, the Red Cross, Nestle, Lufthansa, Kia, BMW, Black and Decker, and Audi.

Not every business is getting the message. Amazon, IBM, AT&T and Ford continue to support Nazi ideology by funding Breitbart.